Finland’s largest badminton club, Badminton United, decided to revamp its operations after the pandemic. Once restrictions eased, the club — operating in Helsinki and Vantaa — faced the challenge of bringing its 600 active members back to regular activities. Given the scale of the club, Badminton United sought a modern service to automate everyday administrative tasks, such as payment processing.

– We had tested Suomisport in its early days, even before the pandemic, but never fully implemented it. In 2023, we decided to make the most of the platform and embarked on a journey towards more automated club operations, says Eriksson.

Now, the club is utilizing Suomisport’s features extensively. In addition to automating administrative work, Badminton United regularly uses Suomisport’s free marketing channel, Sport Search, to attract new members.

Smooth and seamless club management 

All members of Badminton United are encouraged to download the Suomisport app, which allows the club to communicate with members quickly and easily about current events. The mobile app also keeps training schedules, contact details, and payment information up to date and readily accessible.

Membership and seasonal fee tracking are handled automatically through Suomisport, which is connected to the Procountor financial management system. This integration ensures that payment data recorded in Suomisport is automatically transferred to Procountor.

– We run the club largely on volunteer efforts. Thanks to Suomisport, we can finally focus more on what truly matters — running the club, supporting players, developing coaching, and promoting competitive sports, Eriksson states.

Looking ahead

Badminton United is already a shining example of how Suomisport can streamline day-to-day life for clubs, athletes, and even coaches. In the future, the club aims to embrace data-driven decision-making to support coaching and development — and Suomisport can play a crucial role in collecting and storing relevant data for club growth.

What if your club’s operations could run as smoothly — or even automatically — as Badminton United’s?