Suomisport’s Sport Search has generated exceptional interest among clubs, sports federations, and participants. Between May and August, we encouraged clubs and federations to add their own events and services to Sport Search. Through our Sport Search marketing, we reached 65,000 club and sports professionals, of whom 31,600 explored materials on how to start using the service.
The marketing not only sparked interest but also drove action among clubs and federations. The number of events in Suomisport increased by 16% between May and August – with 10,900 more events created in Suomisport compared to the same period last year.
Participants also discovered Sporttihaku
Marketing for Sporttihaku attracted 12,650 people searching for new activities during July–August. Visibility reached 1.6 million, and the targeted audience was 440,000 people. Olympic fever inspired people to look for new hobbies online – activity searches doubled after the start of the Olympics and gradually declined towards the end of August.
Interest and enthusiasm for Sporttihaku were high across all target groups. Sporttihaku is a free and easy marketing channel for federations and clubs, helping to reduce their own marketing efforts and costs. Check here to see how your sport and club appear in Sporttihaku. If your events are not yet listed in Sporttihaku, it’s time to act fast – we certainly don’t want Finns looking for new sports hobbies to be met with a “nothing available” message.
– We continue to market Sporttihaku to athletes year-round. The biggest peaks in activity searches occur at the start of each season, but people look for hobbies online all year. The more comprehensively sports services are gathered in one place, the better the customer experience for those searching through Sporttihaku, and the greater the accessibility of organized sports services, says Hanna Hiilamo, responsible for Suomisport’s communications and marketing.
How to join Sporttihaku?
Sports clubs should continuously add their services and event listings to Sporttihaku and direct participants to their own websites.
Creating a club listing is quick and easy. Book a 15-minute session with a Suomisport expert, and we’ll get everything set up together!
– Let’s not let Google decide and direct searches only to the most well-known activities or the largest organizations. With Suomisport’s targeted search engine marketing, we guide those looking for a new activity to Sporttihaku – straight to your club and the wide range of organized sports activities, encourages Hiilamo.