Suomisport and Svea Bank join forces – Digitalization drives Finnish sports forward

The collaboration between Suomisport, managed by the Finnish Olympic Committee, and Svea Payments Oy, a subsidiary of Svea Bank, is deepening.

Svea has provided Suomisport users with a variety of payment methods since the service’s inception. With this newly announced partnership, Svea and Suomisport are strengthening their cooperation to accelerate the digital transformation of Finnish sports.

– Our partnership with Svea has been seamless for several years. Svea’s flexible payment solutions, which range from familiar online banking services to mobile payments and invoicing options, are perfectly suited for the needs of sports organizations, says Carita Riutta, Customer Manager for Suomisport at the Finnish Olympic Committee.

Svea provides digital payment solutions and, together with Suomisport, automates the service’s financial transactions. The core aim of this collaboration is to encourage even more clubs and federations to collect payments in a modern way without invoicing and the administrative burden it brings.

– Sports clubs and federations using Suomisport can focus on their core activities while payment management and fund transfers happen automatically, transparently, and securely through us, says Sirkku Sankamo from Svea’s Marketing Team.

E-commerce expertise for sports clubs – sustainability in focus

Throughout 2025, Suomisport and Svea will provide training for clubs on e-commerce and payment management, as well as create joint content on social media.

– Svea has strong expertise in e-commerce and consumer purchasing behavior. Meanwhile, Suomisport is a major online platform for sports services. By combining our knowledge, we want to help sports clubs modernize their financial transactions, continues Riutta from the Finnish Olympic Committee.

– At Svea, we believe that digitalized processes should give clubs and federations more time to focus on promoting sports. Suomisport also supports sports for all age groups, and its mobile accessibility makes it easy for everyone to use. We see this partnership as an important step toward a more sustainable sports sector, summarizes Sankamo from Svea.

The Suomisport partnership complements Svea’s sustainability initiatives in sports. In addition to this collaboration, Svea supports youth and junior sports through sponsorship programs for teams and clubs and is also a partner of several sports organizations, as well as Veikkausliiga and Mestis.

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